What is lead generation?
Lead generation is the term used to describe the process involved in attracting and converting strangers and prospects, utilising a variety of methods, into a people who has shown a level of interest in your product or service.
A common misunderstanding with lead generation is when someone actually becomes a lead. Is a visitor on your website a lead or is someone who reads your blogs a lead? No, neither are a lead.
Someone becomes a lead at the point where they fill in a form/provide their data. Up until that point they are a visitor to your website who needs nurturing.
Let’s feed leads to your team
Whether you’re B2B or B2C, we can build your sales pipeline from the ground up to help you generate more leads and increase conversion rates through optimisation and automation.
Convert More Leads into Customers
It’s absolutely vital to establish a sales pipeline to understand where your blockages are occurring. You can’t always expect your website visitors to buy or make an enquiry straight away – you will need to nurture and guide them through your sales funnel.
Optimise Your Landing Pages
Wondering why visitors to your website aren’t converting? Chances are your pages are not optimised for conversion. We’ll work on each of your target pages by refreshing the copy and working out which areas of the page are hurting your conversion rates.
Marketing automation is becoming increasingly necessary for businesses of all sizes. Not only does it save you time, automation is a system that ensures your potential leads are being given the best possible chance of converting.